There is no doubt whatsoever that teeth whitening is huge business in the city of London right now and the reason for this is that everyone needs to look their best at all times in order to keep up with everyone else and keep ahead of the opposition. Having a beautiful white and dreamy smile gives off the impression that you mean business and are confident in everything that you do- even if you are not, the illusion can often be enough in some situations. And it is easy. There are toothpastes, bleaching pens, brushes, DIY kits and cheap laser treatments that can give your smile that show-biz look and make your teeth look healthy. But for you on a personal level, there are other reasons why you should blitz your teeth into shape. One of which is self confidence: if you are setting foot onto the pavement each day knowing that you are looking your best and that everything is ship-shape, it will give you an amazing belief in yourself and give you the ability to confront anything head on. It’s that ‘looking good, feeling fine’ scenario that sets you into your comfort zone and gives you the ability to project yourself in a busy, competitive world. Whitening your teeth can also kick start the desire to keep them that way as well, so you may well increase your oral hygiene in order to maintain this level of health in your mouth.